Rainbow Standard is a science-driven standard and digital registry for high-quality carbon credits focused on industrial green tech and circular‑economy projects. Positioned as one of the first ICROA‑endorsed standards global, and the first in Europe focused on circular economy initiative, Rainbow offers rigorous certification methodologies and a secure registry that connects project developers directly with buyers.

In 2025, Rainbow updated both its strategy and visual identity, including a name change from Riverse to Rainbow. As part of the rebrand, the website and brand assets were redesigned to better reflect the new visual direction and brand positioning.

The focus was on presenting information in a clear, accessible, and visually engaging way, introducing a bold and colourful design direction that sets Rainbow apart from its competitors.

To elevate the digital experience, we implemented micro-animations and subtle interactions that guide the user through the content and create a more dynamic and intuitive experience.