In 2025, Rainbow updated both its strategy and visual identity, including a name change from Riverse to Rainbow. As part of the rebrand, the website and brand assets were redesigned to better reflect the new visual direction and brand positioning.

The focus was on presenting information in a clear, accessible, and visually engaging way, introducing a bold and colorful design direction that sets Rainbow apart from its competitors.

To elevate the digital experience, we implemented micro-animations and subtle interactions that guide the user through the content and create a more dynamic and intuitive experience.

This is a project I worked on during my time at Domino Studio. The strategy and new visual identity were developed by Domino’s branding team and are therefore not included in my portfolio. Instead, I’m showcasing the parts of the project I was responsible for, the website design and the brand assets featured in this case.