Phlair was founded in 2022 with a mission to develop a cost-effective and scalable electrochemical Direct Air Capture (DAC) technology. Using electricity, water, and salt, they capture CO₂ from ambient air to produce a highly pure CO₂ gas. The captured CO₂ can then be used for permanent storage or as a building block for carbon-negative chemicals.

In 2024, both Phlair’s strategy and visual identity were updated, including a name change from Carbon Atlantis to Phlair. As part of the rebranding, their website was redesigned, a project I contributed to during my internship at Domino Studio in the spring of 2024.

Following the launch, user feedback was collected and revealed a need to update parts of the website’s copy, which in turn required design changes. When I returned for a second internship in the spring of 2025, my task was to restructure and further develop the website to present the information in a clearer and more user-friendly way.

As part of these updates, we also identified a need to improve the site’s navigation. I revised Phlair’s menu structure and implemented support for submenus, making it easier to organize and access content.