Lystring förlag is a small publisher with a big personality. The publisher has its roots in the chaotic fanzine culture, and their vision is to highlight alternative graphic novels and comics that challenge the expected comic book format. Lystring förlag is a bold publisher with a large community, which unfortunately is not reflected in their graphic identity today.

This is a fictional group project that I did during my thesis work at Brobygrafiska 2023. We mostly did everything in the project together, but during production were divided into areas of responsibility, where I was in charge of the digital aspect.

Today, Lystring consists only of a logotype that lost its boldness a long time ago. In addition, the publisher is almost entirely invisible digitally, as they only have an Instagram account managed by the owner himself.

The nearly nonexistent graphic identity and the lack of digital solutions make it very difficult for new target groups to find and understand what Lystring really is.

We wanted to give Lystring a bold graphic identity that mirrors its personality and highlights the thriving community surrounding it. Using vibrant colors, hand-drawn fonts, and enchanting illustrations, we crafted a confident yet playful identity to help Lystring stand out. 

Additionally, we introduced an annual catalog called "De Opublicerade" (The Unpublished), providing a platform for amateur creators to showcase their work. We also created a new website aligning with Lystring's updated identity and an updated Instagram, to make it easier for both current and new target groups to discover Lystring förlag.