But in recent years, the cargo bike has evolved from a practical transport solution into a symbol of conscious and urban living. The target audience has remained the same since the beginning, but today they’re looking for more than just high-quality bikes, they also want to connect with the brand’s identity, values, and voice.

We created a new urban and modern brand identity focused on spontaneity, freedom and movement. Movement is no longer just about getting from A to B, it’s about moving through life with intention and style.

We designed a new website that challenges traditional e-commerce conventions and sharpend Cargobike’s communication with its target audience. The new identity highlights what truly matters. The bikes’ functionality, their quality and the lifestyle a Cargobike unlocks.

Pack it. Live it. Cargobike.

This is a fictional graduation project made in 2025 at Brobygrafiska. The focus was to clarify Cargobike’s brand identity, redesign their website and strengthen how they communicate with their target audience.

My responsibilities included strategy and analysis, art direction, web design, Webflow development and presentation materials.

Since the completion of our project, Cargobike of Sweden has updated their website. The current version no longer fully reflects the design we used as the foundation for our graduation project.